Bruce Bachtel

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Realtor® and Team Lead

Bruce Bachtel

Bruce is a seasoned REALTOR® serving the Upstate of South Carolina, bringing decades of experience and perspective to every client relationship. Licensed since 2007 and a real estate investor since 2003, he understands both the emotional and financial sides of buying and selling. Before entering real estate, Bruce built a strong foundation in sales with companies like Armstrong and Milliken, working closely with architects, interior designers, and contractors, which sharpened his eye for detail and collaboration.

Originally from Columbus, Ohio, with time spent in North Palm Beach, Florida, and Michigan, Bruce and his family have called the Upstate home since 1990. He has witnessed Greenville’s remarkable transformation firsthand and remains deeply excited about the area’s future. Bruce is known for asking thoughtful questions to uncover his clients’ true motivations for buying and selling, often helping them gain clarity they did not expect. Honest, adaptable, and persistent, his goal is to remove as much stress as possible so the transaction feels seamless, even when complex work is happening behind the scenes.

Hear What Our Clients Have to Say

"Tiffany was fantastic to work with throughout the entire home-buying process. She was knowledgeable, responsive, and always available to answer our questions. Her professionalism and attention to detail made everything smooth. We truly felt she had our best interests at heart and would highly recommend her to anyone looking
"Tiffany was amazing through every step of the home buying process! It was our first time buying and she took away all the fear and uncertainty that comes with buying your first home. We had to deal with a lot of bumps in the road (due to the sellers side) and she was in front of each one with a solution immediately. I don’t
"Matt is on it! He has excellent/expert insight on the Greenville Area and the entire regionHe is very knowledgeable with everything real estate and overall so helpful and extremely responsive! We have much gratitude to Matt for all of his help during a big move/transition! Thank you Mr. Keenhold!"
"Matt Keenhold was extremely helpful, open, transparent, and reliable through the whole process. It didn't feel like we were just another client. We felt cared for and like he understood our needs. Matt was personable but professional. We were constantly asking questions and changing our minds, but he was always super patien
"Matt is a true real estate professional. Matt simplified the home buying process for me and was always available for my answering my questions and concerns. In addition, Matt prepared me for various scenarios that might possibly arise. Matt made sure all my "i"'s were dotted and my "t"s crossed. It's very easy to work with

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